Junta de Andalucía Teams Up with Valorant as Global Broadcast Partner!

« We are thrilled to collaborate with VALORANT Champions, a platform that offers a unique opportunity to showcase the diversity and allure of Andalucía to a global audience, » remarked Arturo Bernal, Minister of Tourism, Culture, and Sport of the Regional Government of Andalusia. « Our venture into the esports realm is strategically aimed at engaging a tech-savvy, modern audience—particularly Generation Z—using channels that resonate deeply with them, forging a genuine connection with prospective visitors in the near and foreseeable future. »

Eva Suárez, Head of Esports Partnerships EMEA, expressed her enthusiasm for the partnership, stating, « We’re excited to join forces with Junta de Andalucía for VALORANT Champions, featuring their logo prominently in the English broadcast of this year’s most significant VALORANT event. Boasting an array of vibrant cities, sun-kissed beaches, picturesque villages, majestic mountain ranges, a thriving music scene, and delectable local cuisine, Andalucía presents an irresistible destination for esports enthusiasts across the continent, offering a perfect opportunity for relaxation after the conclusion of VALORANT Champions. »