ADIDAS Takes the Digital Pitch in UFL Partnership
ADIDAS is making a significant move into the virtual football world by becoming the official Global Season Partner of UFL, an online football game that promises to bring real-world football culture to the digital realm. This collaboration marks a fusion of two major players in their respective fields — football and gaming — offering fans a new level of interaction with one of the most iconic sports brands in the world.
The partnership aims to create an immersive experience where players not only engage in football gaming but also have the chance to interact with adidas’ legendary brands in a digital environment. Fans of the sport and the brand can now enjoy an entirely new way to connect with adidas in a fully interactive way on the virtual pitch.
Exclusive ADIDAS Gear and Customization for UFL Players
At the heart of this collaboration is the adidas Team Pass, a feature that introduces players to exclusive digital items inspired by adidas’ football, Originals, and Running collections. UFL players will now have the opportunity to equip their teams with iconic gear from renowned adidas franchises such as Predator, F50, Superstar, Samba, and Ultraboost. This is a first for some of these collections to make their debut in football gaming, offering a premium selection of boots, balls, and kits.
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Additionally, UFL introduces an exclusive adidas arena, a custom-built stadium that embodies the brand’s distinct style. This new venue, complete with visual motifs that have made adidas iconic, also features a unique mascot. Players can expect more than just a stadium—scoring goals in this arena unlocks exclusive goal celebrations and other special rewards, taking the virtual football experience to new heights.
Unlock Exclusive In-Game Items with adidas Customization
Through the UFL game, adidas fans can unlock a range of digital items, including boots, gloves, and team kits, which elevate the overall gaming experience. The partnership ensures that the UFL environment mirrors real-life football culture, with detailed replicas of real-world adidas gear as well as unique custom designs. This integration allows players to enjoy a visually rich and immersive football gaming experience.
Players can also unlock special rewards by participating in quests and activations. One of the most exciting rewards is a unique “UFL x adidas Season 1” kit, available to players who participate in the “Goal Maker” time-limited quest. This exclusive kit, which features stunning glowing stripes, blends the innovative designs of UFL and adidas, offering players a distinctive way to express their passion for football.
Exclusive adiClub Benefits and Special adidas Rewards
In addition to in-game rewards, members of the adidas adiClub program will receive exclusive content in UFL. By redeeming adiClub points, members gain access to items like the adidas 2024 Tiro Pro adiClub Edition ball, a unique design available only to members. Furthermore, the pack includes in-game currency—110 LP and 11,000,000 CP—allowing players to enhance their teams and stand out on the digital pitch.
As part of the ongoing partnership, UFL players who create a club and participate in ranked matches between December 5, 2024, and April 30, 2025, will receive a special personal code for a 15% discount on select real-world adidas items.
This exclusive offer connects the world of digital football to the physical one, offering players the chance to showcase their virtual skills and their style in the real world.
A Game-Changing Collaboration for Football Fans and Gamers
As the partnership between UFL and adidas continues to unfold, fans can look forward to even more exciting updates. With new in-game features, exclusive gear, and ongoing rewards, this collaboration promises to redefine the football gaming experience. Whether you’re a seasoned UFL player or a newcomer to the game, the adidas Global Season Partner status ensures that there’s always something fresh to discover.
Stay tuned for the unveiling of further developments in this groundbreaking venture, as both adidas and UFL aim to shape the future of digital football.
