After facing formidable competition from Mark Zuckerberg and Meta’s Threads, Twitter is about to undergo a significant overhaul as Elon Musk, the owner of the platform, announced its revamp into an app called X. Musk expressed his intention to bid farewell not only to the Twitter brand but also to all bird-related themes. The name X, though relatively unimaginative, seems to represent a pivotal shift in the platform’s strategy.
why X?
Musk’s selection of the name « X » appears to stem from his personal fondness for the letter itself. Moreover, this decision aligns well with his past associations, such as his initial foray into the online banking sector with X.com, the establishment of his spacecraft company SpaceX, and his involvement in the AI firm X.AI. Additionally, his unique choice of name extends to his own family, as one of his children bears the name X Æ A-Xii.
The Evolution from Twitter to X:
X is believed to be the latest iteration of Musk’s vision for the Twitter platform, which he acquired for a whopping $44 billion on October 27, 2022. Following a series of poorly received changes and the introduction of a subscription fee for blue ticks, the X rebrand seems to be a substantial step towards a new direction for the platform.
Twitter's Transformation to X:
Although the platform isn’t officially called X just yet, the company name was changed to X Corp back in April, so the upcoming rebrand doesn’t come as a complete surprise.
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What to Expect from X:
With Musk’s ambitious vision, X aims to become the ultimate « everything app. » Modeled after the Chinese social media giant WeChat, X aspires to transform Twitter into the world’s largest super-app. The envisioned platform will encompass messaging and video chatting, video games, photo sharing, food delivery, ride service, banking, shopping, in-app payments, and much more.
Tweeting Transformed:
Under the X rebrand, your tweets will now be referred to as « Xs. » also if you go to X.com you gonna be redirected to twitter (X).
New Leadership and Strategy:
Linda Yaccarino, the new chief executive of Twitter, shared a picture of Twitter’s headquarters with the X logo beamed onto it, signifying the company’s transformation. She outlined the plan through a series of tweets, expressing the goal of making another significant impression with X and transforming it into a global town square.
A History of Rebranding:
The transition to X won’t be the first rebranding attempt for Twitter. In 2018, the platform briefly became « twttr » in an experiment without vowels, but the change was promptly reversed.
With the impending changes, Twitter users and the digital community eagerly await the unveiling of X and the potential revolution it could bring to the world of social media and beyond.
